Campaign 2011

Client

Staged annually in London, World Travel Market is the leading global event for the travel industry.

Brief

Our client asked us to develop an engaging campaign to promote the 2011 exhibition. The creative work needed to be visually exciting while also communicating that the show is all about networking and doing business.

Solution

We developed a flexible, colourful concept using past show imagery to describe the mixture of excitement and business. This was rolled out over a large range of collateral including 240 adverts across over 20 countries and 15 languages.

Result

Thanks to the campaign, pre-show registration was 12% higher than the previous year.

Whippet have successfully delivered a strong creative campaign to tight deadlines across a huge range of collateral. We love working with them. Nothing is too much trouble and they consistently add value by challenging our briefs and providing innovative solutions.

Micaela Juarez

Head of Marketing & Communications