Website redesign
Sector
Music
Expertise
Brand Strategy
Website Design

Client
Audio Network provides production music for TV, film, advertising and corporate videos.
Brief
We were asked to refresh the existing website to bring it in line with the new brand identity we had created. The homepage and navigation titles required careful attention, and the result was to be clean and simple. Most importantly, our customer research indicated that usability was the main priority.
Solution
After extensive research into the market and competition, we simplified the site to make it easier to use—consolidating and rearranging the navigation so that only essential pages appeared at the top of the page, with all the other sections in clear groups at the bottom. Extra personality came from the new brand identity and interesting new ways to conduct searches, such as tag clouds and playlists.
Result
This sound new site has been very well received by Audio Network's client base. But see for yourself!



