Logo

UK: +44 (0) 20 8874 3774
AU: +61 (0) 3 9005 3500

Website redesign

Sector

Music

Expertise

Brand Strategy
Website Design

Brand New Look

 

Client

Audio Network provides production music for TV, film, advertising and corporate videos.

Brief

We were asked to refresh the existing website to bring it in line with the new brand identity we had created. The homepage and navigation titles required careful attention, and the result was to be clean and simple. Most importantly, our customer research indicated that usability was the main priority.

Solution

After extensive research into the market and competition, we simplified the site to make it easier to use—consolidating and rearranging the navigation so that only essential pages appeared at the top of the page, with all the other sections in clear groups at the bottom. Extra personality came from the new brand identity and interesting new ways to conduct searches, such as tag clouds and playlists.

Result

This sound new site has been very well received by Audio Network's client base. But see for yourself!

Click here to see the site.