Top Gear Live show launch

Brief

We were brought in to create a strong campaign to launch the first-ever Top Gear Live show. This was a brand extension of the internationally successful television series—but with even more explosions and flaming cars possible on a live stage!

Solution

As our relationship with the Top Gear team grew, we went on to develop subsequent show campaigns with individual show identities, extending the brand to an outdoor festival and even a Nürburgring stunt show.