Broadband visual identity

Brief

Tesco asked us to create a logo and visual identity for the new Tesco Broadband service.

Solution

We began by researching the product’s positioning in the market, and considering how an extended telecoms offer from Tesco could work visually. We recommended a family of telecoms brands, where Tesco Broadband is an extension of the already successful Tesco Mobile brand. Once this was established, we rolled out point-of-sale and customer communications. 

Result

Successfully establishing a credible brand that competes in a highly competitive marketplace.