Square Mile Salute

Client

Chamberlain's is a seafood restaurant, events and wholesale business located in the stunning nineteenth-century Leadenhall covered market, in the heart of the City’s ‘Square Mile’. 

Brief

Chamberlain’s is the founding sponsor of the charity event 'Square Mile Salute' (an annual gastronomic extravaganza held at the City’s Guildhall, which raises money for war heroes). We were asked to create a logo for the charity as well as promotional materials for the event.

Solution

Our fork-with-a-bowler-hat logo is simple yet highly distinctive, reflecting the outstanding culinary standard of the event as well as the tradition of the Square Mile. We applied the logo to the promotional collateral we designed and produced, including leaflets, e-flyers and press advertising. 

Result

The campaign (and the event) both hit the spot, and we’re already looking forward to working on next year's event.