Campaign 2011

Client

The Speciality & Fine Food Fair is the premier event for top retail, foodservice and wholesale buyers to source new fine food and drink products from around the world.

Brief

We were asked to develop last year's campaign to make it even more friendly, fun and inspirational. Our creative work needed to reflect the types of brands exhibiting and also enhance the show’s personality.

Solution

Using the core creative elements, we simplified the concept to make it feel more quirkily British while ensuring that it remained accessible and friendly. We designed a flexible toolkit including fun elements like cow and chicken silhouettes. These worked well on the promotional material and the on-site graphics, which we also produced.

Result

The show increased pre-show registration figures by a brilliant 16% and a great 12% increase in visitors compared to 2010 - the highest ever in the history of the show.

 

Whippet’s natural creative flair never fails to impress and their work on Speciality & Fine Food Fair was first class. Their commitment and passion make them stand out from the crowd - the team at Whippet are an absolute dream to work with!

Clare Barker

Marketing Manager