Marks & Spencer – School of Fish

Client

Through targeted marketing campaigns, the National Schools Partnership helps build awareness and engagement amongst young people and their families on behalf of a range of brands.

Brief

As part of their Plan A corporate social responsibility programme, M&S runs a programme which teaches British schoolchildren about the magic of the sea and the importance of protecting fish. We were asked to create a visual identity for their School of Fish educational programme for 7-11 year olds. 

Solution

We developed logos and a visual toolkit to be applied across a range of collateral—including teachers’ packs, activity sheets and e-templates. To maximize pupil engagement, we took visual cues from M&S and other contemporary children’s brands.