Campaign 2012

Client

Established in 1971, the London Book Fair at Earl’s Court is the largest publishing industry event in the UK. It remains the global centre for rights negotiation and the sale/distribution of content across print, audio, TV, film and digital channels.

Brief

Based on the success of our 2011 campaign, our client asked us to create the campaign for the 2012 book fair. The requirement was for a fresh and engaging promotion which would highlight and embrace digital developments in the publishing industry without alienating the traditional aspects.

Solution

We developed an exciting campaign which amalgamated traditional publishing cues with modern imagery to project the future of the industry. We designed postcards, exhibition stand panels, a web banner, sales brochures and information sheets to encourage companies to exhibit at and visit the event.