Hotelympia show campaign

Client

Hotelympia is a national exhibition for the hospitality and foodservice sector. 

Brief

We were asked to refresh the show’s 2010 campaign, which we had also created, and to look at some alternative routes. The design needed to be bold and eye-catching, with greater prominence for the show dates and venue. Our client also wanted us to develop icons for the different sectors of the show.  

Solution

We presented a range of routes for the campaign, including a refresh of the existing creative approach. We introduced a new colour gradient to keep the visual identity fresh, and designed three adverts to add variety to the different areas of the show. The sector icons were kept simple to facilitate navigation, with bold colours for strong stand-out. We produced all collateral for the show, from PDF sales collateral and animated web banners to visitor ticketing.