Halloween Campaign

Brief

London’s Whistlestop Food & Wine operates station-based outlets stocking a range of groceries, toiletries and other everyday items. 

Brief

We were asked to create an in-store campaign for Halloween which would last through to Bonfire Night without looking tired.

Solution

We called the campaign 'Bonfire Fright'—combining both Halloween and Bonfire Night. We chose colours which hinted at the night sky rather than the traditional combination of black, orange and green associated with Halloween. We also used imagery suitable for both occasions, without going over the top.