Italian Style campaign

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

We were asked to develop an Italian-themed campaign with a premium feel and a strong focus on food. 

Solution

Our Italian Syle campaign applies the very recognisable Italian flag to a simple black and white colour palette, reinforcing the premium feel. We complemented this with black and white photography for Curtis (Coles’ celebrity chef) plus mouthwatering food photography. The campaign was used extensively at the point of sale, and we also produced recipe cards and competition posters within the promotion.