Fresh categories uplift

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

Asked us to develop a new, engaging visual language for fresh produce, we highlighted product quality and home-grown provenance to create a more welcoming customer experience.

Solution

We reinvigorated the fresh produce category by adding the feel of a market. The mood is warm, friendly and eclectic, helping to reassure customers about quality while enabling them to better understand unusual food types, different cuts of meat, etc.