Dollar Dazzler campaign

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

We were asked to create a campaign for Coles’ annual value campaign, Dollar Dazzler, for products priced from $1 to $2.

Solution

We created a fun campaign design with a retro feel, playing on the fact that this initiative has been running since the 1970s.

Result

Our bright, highly noticeable campaign achieved excellent cut-through across the store.