Catalogue redesign

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

We were asked to redesign Coles’ catalogue; to showcase
their products and offers more clearly, and to create a more
inspirational feel. The catalogue is a valuable sales tool,
with 6.2 million copies delivered direct to the Australian
nation every week.

Solution

We kept the catalogue cover very simple, but with a strong Coles masthead to maximise recognition and featuring a product hero for impact. Our clear design grid makes the catalogue clearer and much easier roll out. For added customer inspiration and engagement, we added event panels to reflect what’s going on in store.

Result

The templates we created for the whole catalogue help the Coles in-house studio roll out each week's offers much more effectively and efficiently.