Brand refresh

Client

Audio Network provides production music for TV, film, advertising and corporate videos. Its core brand messages are high-quality music; always new music; ease of use; and value for money.

Brief

The brief was to create a new visual language for Audio Network, strengthening the brand and bringing consistency across all messaging. The goals were to capture the brand’s authority in the market and show that a complex world can be made simpler — and to communicate these in an exciting and inspirational way. 

Solution

We created a distinctive but simple visual framework for the brand, using collage techniques to demonstrate that Audio Network has the right mix for its customers. This enables messages and campaigns to be individually tailored — keeping the elements fresh but maintaining consistency throughout. Our client now has a strong foundation on which press adverts, promotional materials and brochures can be built.

Result

Our on-going relationship with Audio Network is proving that a strong visual identity has the power to build excitement, cut through market noise and affirm relevance for customers.

 

“I’ve worked with Whippet for a number of years and they’re one of the best design agencies in London. They helped rebrand a number of exhibitions and I was always delighted with the results. Creative, good value and with great attention to detail, I can always rely on them to nail a brief first time.”

Simon Marett

Director of Marketing