Oct 28 2011

1st Choice Liquor - new point-of-sale hits the shelves

This week sees the launch of a new point-of-sale scheme for 1st Choice, the Aussie liquor superstore chain. The new style was created, tested and delivered over a period of just a few weeks and will run out to the full fleet of nearly 80 stores across Australia. The aim of the refresh is to increase customer awareness of value and generate a greater sense of theatre across the store. With a bold, simple use of both colour and type, we're hoping the scheme delivers results worth toasting over the Christmas period.